The Co-op is sandwich convenience retailer of the yearMay 15, 2015 by The Co-operative Food
The Co-operative Food enjoyed a slice of the action when it won a top prize at the British Sandwich Industry Awards.
The Co-op not only beat other food multiples but specialist chains to take the coveted Sandwich Convenience Retailer of the Year Award.
The accolade is presented to the convenience retailer considered to have done the most to develop their sandwich business, taking into account marketing, innovation, packaging, product quality, sales growth and market share.
This award is open to convenience retailers where sandwiches are one of many different food categories on sale.
The judges considered factors such as marketing, product quality, innovation, quality, sales growth and market share etc and used independent data in order to consider the performance of retailers over the judging period.
Steve Murrells, Chief Executive, Retail at the Co-operative Food said: “This a great honour and clearly demonstrates the importance we place on the quality of all the food we sell.
“Sandwiches are an important driver of footfall and so it is great to know that independent judges think we are best convenience retailer at selling them”
The award was presented at a gala dinner at The Lancaster Hotel, London on Thursday, 14th May, 2015