Red Tractor, Simple Assurance

September 10, 2013 by The Co-operative Food red-tractor2

Since the year 2000 the Red Tractor logo has helped create a shortcut for us shoppers when we’re looking for food we can trust. It’s not surprising that more of us are taking an active interest in the provenance of the food we buy and serve to our families. Red Tractor makes that easy for us.

What does the Red Tractor mean? The Red Tractor logo shows us that the food we are about to buy has been produced to strict standards at one of the 78,000 UK farms that are part of the scheme. It means that you are buying a good value product, that is traceable right back to the farm where the meat was reared, or the foodstuffs were grown.

What do the Red Tractor standards cover? There are well over a hundred individual standards the producers must meet to be able to display the Red Tractor. These cover such important areas as safety, hygiene, animal welfare and environmental impact. It is concerned about the source of the food, and the processes it goes through before arriving on the shelves of our supermarkets and restaurants.

Restaurants? Yes. Since 2009 restaurants have been able to display the logo to show that they use Red Tractor assured products, and now there are over 2,000 that do so.

What foods are covered? There are many different foods in the Red Tractor scheme, even beer! You’ll find the logo on meat, poultry, fruit, vegetables, dairy products, flour and sugar.

Red Tractor has its own celebrity farmer involved too. Blur bassist Alex James is known not only as a musician, but also as a farmer, cheese maker and food writer. Now Alex has added to his CV the role of ambassador for Red Tractor. You’ll find out more about the star’s involvement on the Red Tractor website.

Right now you’ll see more of Red Tractor as the 78,000 farmers in the scheme are proudly displaying the logo on their land, and from 16 – 22 September it’s Red Tractor week – just in time for the harvest!

What do you need to do? If you’re looking for good financial value food products, that you know have been produced on British farms, with good responsible values at heart, look out for the Red Tractor when you’re shopping at The Co-operative, where all the fresh meat is British.

You could also sign up for the Red Tractor newsletter on their website. It brings news, ideas, recipes and competitions.

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