New Year health kick drives sales

February 12, 2016 by The Co-operative Food

The latest grocery share figures from Kantar Worldpanel show the British grocery market returning to slow growth after a disappointing Christmas period. In the 12 weeks up to 31st January, the market delivered take-home sales increase of 0.2%.

sales

Sales of own-label products were up by 7%, with the fastest increase in the fresh and chilled parts of our stores.

While the overall grocery market’s growth has been slight, New Year health kicks have contributed to a strong performance across fresh foods. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments:

‚ÄúConsumers are clearly striving for a healthier start to the year and have turned to fresh foods ‚Äď particularly fruit and vegetables, which have both grown sales by 5%. Given that they‚Äôre still experiencing like-for-like deflation it‚Äôs a significant revenue growth for both categories, shared across both traditional and discount retailers. Similar growth has been seen in nuts, fresh poultry and fish.‚ÄĚ

Published on Tuesday, the figures show that the Co-operative was the fastest growing non-discounter, increasing sales by 1.4%. Sales of own-label products were up by 7%, with the fastest increase in the fresh and chilled parts of our stores.

The Co-op was also revealed as the most frequently visited major supermarket. Customers shopped with us an average of almost 19 times over the past 12 weeks, compared with a market average of 11 visits.

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