How to keep ham in the pink…

April 11, 2013 by The Co-operative Food ham2

The natural pigment that gives cooked ham its pink colour is changed to an unappealing grey colour by the effect of light. We are excited to announce a solution to this issue which has launched on some of our cooked meats, currently – TI sliced hams and no added water hams.

So how did we do it? The solution is a new packaging film. The new film has a very light white print applied across the transparent areas.  This is nearly invisible to the naked eye, but considerably reduces the amount of light hitting the ham. Reducing the amount of light striking the ham reduces the speed of the colour change  ensuring your products .

By carefully selecting the amount of print on the ‚Äúclear‚ÄĚ part of the film, we can still allow customers to see what they are buying but can ensure your product stays the way you like it. And¬†what’s¬†more, there is no additional packaging used.

Products featuring the new film are available in your local today.

We’d love to hear what you think.


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