Fairtrade Fortnight 25 Feb – 10 March 2013

February 22, 2013 by The Co-operative Food co-op-fairtrade

The Co-operative has become synonymous with Fairtrade, in fact The Co-operative was supporting the fledgling movement even before it took on the Fairtrade name by being the first major retailer to stock CaféDirect back in 1992. Do you remember that? It wasn’t the best coffee, but fortunately things have come a long way since then.

Today The Co-operative embraces the Fairtrade principles and seeks to go beyond Fairtrade. That means that where possible The Co-operative will not only offer a Faritrade alternative, but it will move to 100% Fairtrade on own branded goods. The business is saying about its own products that “if it can be Fairtrade, it will be Fairtrade.”

The Fairtrade organisation exists to promote better conditions for farmers, growers and workers around the world. It works across products we’re familiar with such as fruits, tea, coffee, sugar and wines, but now also includes silver through its Fairmining project. Given the conditions many developing world miners have to work in this can only be a good thing.

During Fairtrade Fortnight there will be loads of activities up and down the country to draw people’s attention to the range that’s available and to encourage us all to reach for the Fairtrade brand. At The Co-operative there’s even 20% or more off all Fairtrade products, except sugar and fruit. Tea, coffee, wines, chocolate – even biscuits, all with 20% off.

Look out too for the coffee powered car that’s touring the country. It’ll be stopping off to fuel up on coffee chaff at schools to show the technology off, and there will be growers offering samples of The Co-operative’s Truly Irresistible Columbian coffee when it stops at stores.

Working to promote Fairtrade fits perfectly with The Co-operative’s ethos. Indeed the business has been instrumental in helping many farmers set up co-operatives of their own, 75% of Fairtrade production is within local co-operatives. This has meant that the small growers have been able to exist alongside the factory scale production methods that previously threatened their very livelihoods, while offering better conditions for their workers, and encouraging local sustainability.

There was a time when Fairtrade was a conscious choice that you had to hunt for, but today at The Co-operative, the range is growing in every store across the country. Make sure you stock up on your Fairtrade products during Fairtrade fortnight which runs from 25th February to the 10th March 2013.

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