Co-op sausages wins in the battle of the BBQ

August 25, 2015 by The Co-operative Food Spotlight_BattleSausages

In their annual taste test of supermarket sausages, the Great British BBQ found that Co-operative ‘Loved by us’ pork sausages were the best choice for BBQs this summer!

Launched in 2013, the Great British BBQ celebrates all that the British BBQ has to offer by inspiring the nation to enjoy year-round barbecuing and the taste of fresh local produce, whatever the weather.

As part of the campaign, the Supermarket Sausage Taste Test takes place every year to provide insight into how each supermarket ranks in the battle of the bangers – helping the people of Britain decide on where to buy their BBQ supplies each summer season.

This year’s Battle of the Supermarket Sausage was the biggest to date with 9 different own-brand supermarket sausages battling for the title of best banger. All the sausages were cooked on the BBQ before being blind-tasted and given a score out of 10 by the team of taste testers.

The winning bangers this year were The Co-operative ‘Loved by us’ Butcher’s Choice pork sausages, who crept up all the way from 5th place in last year’s battle! Breige Donaghy, Head of Product Development at The Co-operative Food said

“We’re delighted that we’ve been awarded the ‘Best Barbecue Sausage’ in Britain. We’ve worked hard to make sure our own-brand ranges are the best on the market, and it’s exciting to see that the work is being recognised. We strive to create delicious, everyday products for our customers and we’re proud that we only sell 100% British pork in all of our stores. As a convenience retailer, we’re perfectly placed for those spontaneous summer barbecues as soon as the sun shines.”


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