Cash is still king in convenienceApril 19, 2016 by The Co-operative Food
Our latest Convenience Report suggests that, while cash still remains king for most shoppers, it will be outstripped by contactless on mobile phones within the decade. Our research also shows a sharp rise in contactless payments – up by over a million in a month.
The report on consumer behaviour and shopping trends reveals that almost two thirds (65%) of all transactions are paid for with cash. However, contactless use has trebled in a year as more bank cards with the technology come into use and following the launch of mobile payments such as Apple Pay. By 2025, 65% of transactions are predicted to be by mobile phone as it becomes the preferred payment method, with bank cards and cash becoming a thing of the past like cheque books.
Our latest figures show contactless has topped almost 11m transactions in a month, up 1.4 million (15%) on the previous period.
Cheryl Marshall, Retail Chief Information officer at The Co-op Food, said;
“We’ve seen incredible growth in contactless and it is the payment medium of tomorrow, although mobiles are ringing the changes.
“The new technology is perfect for convenience stores as shoppers buy fewer items and speed is important to them.
“Cash is still king as people enjoy carrying money, however we predict that by 2025 mobile payments will overtake cards and cash.”
Despite the time savings, a survey of 2,000 shoppers showed a reluctance by some to use the method. Our payment data shows that despite the spending limit being raised to ¬£30 on contactless payments, shoppers still opt to use the chip and pin service, rather than tapping the contactless pad, for transactions over ¬£10.
Our insights show that trust was the main barrier when making a more expensive purchase, and the ease of contactless loses its appeal as soon as the spend gets in to double figures in consumers‚Äô minds.
The average basket spend for contactless in convenience stores is ¬£8.66 compared with an average of ¬£18.16 when using chip and pin. Similarly, the average spend on customers buying fuel using contactless is ¬£9.38, compared with ¬£23.28 for a chip and pin purchase, despite the ¬£30 limit.
A member of the circulating coin team from the Royal Mint said;
‚ÄúThe results of The Co-op‚Äôs payment study are encouraging and support the evidence we see in the market-place.
‚ÄúThe demise of cash has been predicted for a long time but it remains the currency option the general public turns to for confidence, convenience and security. Cash is still the most prominent payment method for UK Consumers and global demand for coins is as strong as ever.‚ÄĚ
Read our latest Convenience Report here.
*Kantar research February 2016
The figures and insight from this report have been provided by The Co-operative Food Payments and The Co-operative Group Insight departments