Back British Farming charter

September 19, 2013 by The Co-operative Food Back-British-farming-charter

From the 16th September we are further reinforcing our commitment to British farmers by converting a number of key product ranges, including Food to Go, chilled ready meals and pies, to using 100% British meat, poultry and fish, wherever possible*

The switch to 100% British meat and poultry for these key own-brand product ranges demonstrates our commitment to British farmers and support for the NFU’s “Back British Farming Charter”.

Steve Murrells, Chief Executive – Retail, The Co-operative Group, said: “All our fresh chicken, pork, beef and turkey is 100% British, and switching to 100% British meat and poultry for these key own-brand product ranges forms a large part of the quality message. In a survey commissioned by The Co-operative earlier this year, 72% of people said it was very important that the UK has a sustainable farming industry, with 22% saying it was quite important.”

NFU Head of Food and Farming, Phil Hudson, said: “The Co-operative has already expressed its support to Back British Farming by signing our new online Charter. Today’s news really demonstrates the retailer’s commitment to British farmers in sourcing only British meat and poultry for its key own-brand ranges. Our own survey work showed that 78 per cent of people agree or strongly agree that supermarkets should sell more food from British farms and so I welcome The Co-operative’s back to basics approach to a more direct, transparent and fairer supply chain.”

* 100% British meat, poultry and fish where appropriate, for example, excludes contintental meats, prawns and tuna.

Find out more about the charter here>

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