Exciting New Cheese Range

August 1, 2014 by The Co-operative Food

LBU-Baking-IbericoThe British are a nation of cheese lovers, whether it’s classic cheese on toast, the all-important cheese slice on a burger, or a more sophisticated cheeseboard – but as consumers taste become more adventurous, The Co-operative Food is expanding its range, with a whole host of textures and tastes guaranteed to satisfy cheese fans around the UK.

This week, the Co-operative Food has seen significant sales increases on their cheese ranges. Sales of Mozzarella are up by 78%, Cooking Cheese are up by 38% and Halloumi 22%, proving that Britain is finding ways to introduce more adventurous cheeses in to summer cooking cuisine as well as the typically traditional Christmas cheeseboards and winter dishes. The category’s sales overall are currently 6% up from last year.

The Co-operative’s cheese range has consistently achieved high accolades from the International Cheese Awards, and this year is no exception. The community retailer beat off stiff competition to pick up 12 awards at the historic International Cheese Awards 2014 at the Nantwich Show in Cheshire this week, which attracted a record-breaking 4,443 entries with competitors from 26 countries worldwide.

The Co-operative achieved three Gold awards in total for their Truly Irresistible Farmhouse Red Leicester, Truly Irresistible Gorgonzola Piccante and the Truly Irresistible Epoisses along with a number of silver and bronze awards.
The Co-operative’s Cheese Buyer, Jamie Seymour, said: “We are passionate about providing delicious, great-value cheeses, and search all over the world to find the absolute best for our customers. We’ve already seen evidence that consumers are wanting to try new cheeses as well as becoming ‘kitchen connoisseurs’ for the cheeses they know and love.

“Our award-winning cheese range makes superb quality and excellently sourced products accessible and affordable for our customers, as well as offering something for everyone.”

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